In stark contrast to the goat rearers belonging to the poorest communities, goat meat consumption is largely by the richest segments of the population. Goat is the most preferred meat priced at INR 450/kg as compared with poultry and beef at INR 180/kg. As per NSSO 2013 6.4% of rural Indians eat mutton, 21.7% eat chicken, 26.5% consume fish, while 29.2% eat eggs.In urban India, about 10% consume goat meat, 21% and, 27% population consuming fish and chicken respectively, and a huge 37.6%, of the urban population, eating eggs. With increasing incomes, health consciousness leading to higher consumption of livestock products, future growth rate of meat consumption ranging between 3-7% based on different estimates. Consumer preference for high value processed goat and milk product is increasing in India and globally, with potential premium for high quality products.